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Analysis of the strategic management of Manner AG

Seminar Paper, 2019

34 Pages, Grade: 1,00

Katharina Feigl (Author)

Excerpt

List of Figures and Tables

1. Introduction

2. History and key facts of Manner AG

3. Business strategy
3.1. Umbrella branding
3.2. The generic competitive strategies
3.3. The Strategy Clock
3.4. Business Model Canvas for Manner AG
3.5. Business Model Canvas for Milka
3.6. Business Model Canvas for Lindt & Sprüngli
3.7. Business Model Canvas for Zotter

4. Culture

5. Innovation

6. Business growth
6.1. Manner AG’s growth strategy
6.2. Expansion
6.3. Modernization
6.4. External growth
6.5. Recommendations for future growth

7. Conclusion

Bibliography

Excerpt out of 34 pages

Details

Title: Analysis of the strategic management of Manner AG
College: University of Applied Sciences Wiener Neustadt (Austria)
Grade: 1,00
Authors: Katharina Feigl (Author)Maria Pulay (Author)Marlene Reumann (Author)Martina Zuber (Author)
Year: 2019
Pages: 34
Catalog Number: V925398
ISBN (eBook): 9783346252050
ISBN (Book): 9783346252067
Language: English
Keywords: analysis, manner

Quote paper: Katharina Feigl (Author)Maria Pulay (Author)Marlene Reumann (Author)Martina Zuber (Author), 2019, Analysis of the strategic management of Manner AG, Munich, GRIN Verlag, https://www.grin.com/document/925398

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