The purpose of this paper is to outline the corporate social responsibility (CSR) of the Alibaba Holding Group and show the success factors of its sustainability. Based on this framework, the author presents definitions of sustainability and CSR, based on journals and papers of various scientists, and compare the similarities of these definitions. Afterwards, the Alibaba Group, its CSR, projects, methods, and the Social Responsibility model will be introduced, which combines its corporate social responsibility with sustainability. It shows several initiatives of Alibaba and its CSR, where Alibaba operates sustainably.
Inhaltsverzeichnis (Table of Contents)
- Abstract
- Introduction
- Sustainability
- Corporate Social Responsibility
- Carrol's CSR model
- Sustainability in Corporate Social Responsibility
- Introduction of the Alibaba Group
- Business sectors of the Alibaba Group
- Alibaba's Corporate Social Responsibility
- Sustainability in Alibaba's Corporate Social Responsibility
- Success factors in the Social Responsibility model of Alibaba
- The core of Alibaba's Corporate Social Responsibility
- Economic sector in Alibaba's Corporate Social Responsibility
- Environment sector in Alibaba's Corporate Social Responsibility
- Social sector in Alibaba's Corporate Social Responsibility
- Success factors in the Social Responsibility model of Alibaba
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper explores the Corporate Social Responsibility (CSR) of the Alibaba Holding Group and examines the factors contributing to its sustainability. It draws upon definitions of sustainability and CSR from various academic sources, comparing and contrasting them to establish a common ground. The paper then introduces the Alibaba Group, its CSR initiatives, projects, and methods, focusing on how the company integrates sustainability into its CSR model.
- Defining sustainability and Corporate Social Responsibility
- Analyzing Alibaba's CSR framework and its integration with sustainability principles
- Exploring the impact of Alibaba's CSR on economic, environmental, and social sectors
- Identifying the key success factors driving the sustainability of Alibaba's CSR model
- Examining the alignment between Alibaba's Social Responsibility model and Carroll's CSR model
Zusammenfassung der Kapitel (Chapter Summaries)
- Abstract: This chapter outlines the purpose of the paper, which is to examine the Corporate Social Responsibility (CSR) of Alibaba and its sustainability. It presents the key concepts of sustainability and CSR and introduces the Alibaba Group, its CSR model, and the paper's methodology.
- Introduction: This chapter discusses the growing importance of sustainable CSR for large companies like Alibaba, which have a significant influence on society. It highlights the need for long-term improvements in economic, environmental, and social aspects.
- Sustainability: This chapter delves into the concept of sustainability, tracing its origins in agricultural practices and examining various definitions, including Brundtland's definition and the United Nations' three-sector classification. It explores the interconnectedness of economic, social, and environmental development in achieving sustainability.
- Corporate Social Responsibility: This chapter discusses the role of companies in influencing stakeholders and fulfilling their responsibilities. It presents Carroll's four-part model of CSR, which includes economic, legal, ethical, and philanthropic expectations, and explores the significance of each level.
- Introduction of the Alibaba Group: This chapter provides an overview of the Alibaba Group, its business sectors, and its commitment to Corporate Social Responsibility. It outlines the key aspects of Alibaba's CSR initiatives and its focus on sustainable practices.
Schlüsselwörter (Keywords)
This paper focuses on the corporate social responsibility (CSR) of the Alibaba Group, its integration with sustainability principles, and the success factors driving its sustainable CSR model. It explores key themes like sustainability, economic development, environmental protection, social development, and Carroll's CSR model.
- Citar trabajo
- Kevin Rödel (Autor), 2018, Corporate Social Responsibility of the Alibaba Holding Group, Múnich, GRIN Verlag, https://www.grin.com/document/931562
