The aim of this term paper is to investigate the success of the sales system "Franchising" and to explain it theoretically. In this regard the concept of franchising and its origin are explained at the beginning.
Franchising is a generally and internationally accepted business system. In Germany there are more than 850 companies working with this selling system. During the last ten years the German franchise industry managed to double its sales from 22 € billion
to 48 € billion in 2010. I want to give a rough survey about the topic Franchising. How this business system
has developed, grown and expanded. What are the positive aspects of Franchising and what are the disadvantages of this system?
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Topic & Objective of the work
- Basic Conceptions
- Franchising
- Definition
- History
- Relationship between franchisor & franchisee
- Franchisor
- Definition
- Franchisee
- Definition
- Franchise Contract
- Franchisor
- The Types of Franchising
- Business Format Franchise
- Product Distribution Franchise
- Management franchise
- Franchising
- Pros and Cons of Franchising
- Pros of Franchising
- Cons of Franchising
- Franchising in Germany
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This term paper aims to explore the success of the sales system "Franchising" and explain it theoretically. It delves into the concept of franchising, its origins, its positive aspects, and its drawbacks. The paper examines the development, growth, and expansion of this business system.
- The definition and history of franchising
- The relationship between franchisors and franchisees
- The different types of franchising models
- The advantages and disadvantages of a franchise system
- The application of franchising in Germany
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter introduces the topic of franchising and highlights its prevalence in the German market, with a focus on the growth of the German franchise industry. It also outlines the objective of the paper, which is to investigate the success of franchising and provide a theoretical explanation.
- Basic Conceptions: This chapter explores the core concepts of franchising, starting with a definition based on sources from the European Franchise Federation (EFF) and The British Franchise Association (bfa). It then delves into the historical development of franchising, tracing its origins from the mid-1800s to the modern era. This chapter further defines the roles of the franchisor and franchisee and discusses the importance of the franchise contract in outlining the rights and responsibilities of both parties.
- The Types of Franchising: This chapter details the various types of franchising models, specifically highlighting Business Format Franchising, Product Distribution Franchising, and Management Franchising. It provides a comprehensive overview of these models, offering insight into the different structures and dynamics within the franchising system.
- Pros and Cons of Franchising: This chapter examines the advantages and disadvantages of a franchise system. It analyzes the potential benefits for both franchisors and franchisees, highlighting aspects such as brand recognition, operational support, and potential for growth. The chapter also addresses the potential drawbacks, such as limited independence, high start-up costs, and franchise fees.
- Franchising in Germany: This chapter explores the application and prevalence of franchising in Germany. It examines the role of franchising in the German economy and provides insights into the specific challenges and opportunities associated with operating a franchise in the German market.
Schlüsselwörter (Keywords)
The paper focuses on the key concepts of franchising, exploring its definition, history, types, advantages, and disadvantages. The primary focus is on the relationship between the franchisor and franchisee, with particular attention paid to the franchise contract and its role in defining the rights and obligations of both parties. The paper also examines the specific context of franchising in Germany, highlighting its impact on the German economy and its unique challenges and opportunities. This analysis utilizes key terms and concepts such as franchise, franchisor, franchisee, franchise contract, business format franchise, product distribution franchise, management franchise, and the German franchise market.
- Quote paper
- Anonym (Author), 2014, What Are the Main Features of Franchising? Advantages and Disadvantages of a Franchise System, Munich, GRIN Verlag, https://www.grin.com/document/931866