The transition from centrally planned economy to market economy in Czech Republic needed the adaptation of global system changes that turned out to be more complicated and long term than expected before. The basic issue was the liberalization of prices and free trade on the one hand and privatization of governmental property on the other hand. The strategy was to implement the change as fast as possible by an economic healing shock. The privatization was planned as a short time task. The priority of this short term process was speed and volume.
The privatization process was accomplished by different methods. Nevertheless the most important method of privatization was the form of transformations of state owned assets to stock companies with the following privatization of the company stocks.
Inhaltsverzeichnis (Table of Contents)
- History and privatization
- History and development of Opavia
- Historcal development between 1840 - 1946
- Cokoládovny's development under the planned economy (1946 – 1992)
- Joint venture of Danone and Nestle (1992 - 1999)
- Split of Cokoládovny (1999)
- Change of the company name (2001)
- History and development of Danone
- Historcal development of Danone group (1966-1973)
- Merger of BSN and Gervais (1973)
- Entry in the eastern European market (1989)
- Management of transformation / modernization strategy
- Modernization of production facilities
- Opavia in Opava
- Deli in Lovosice
- Kolonada in Marianske Lazne
- Modernization of human resource management in the transition period
- Formulation of a new marketing strategy for the transition period
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This text examines the historical development and transition process of the Opavia-Lu company, a prominent food manufacturer in the Czech Republic. The work analyzes the company's evolution through various stages, from its origins under the planned economy to its privatization and integration into the Danone group. The text also delves into the company's strategic development, focusing on modernization strategies for production facilities and human resource management.
- Transformation from a centrally planned economy to a market economy in the Czech Republic
- Privatization and its impact on Czech businesses
- Integration of Czech companies into international food conglomerates
- Modernization strategies for production facilities and human resource management in a transitional economy
- Marketing strategies for transitioning to a new market environment
Zusammenfassung der Kapitel (Chapter Summaries)
- History and privatization: This chapter examines the historical development of Opavia-Lu, from its origins in 1840 as a family-owned company to its nationalization after World War II and subsequent evolution as a state-owned enterprise. The chapter further describes the process of privatization in the 1990s, including the joint venture with Danone and Nestle and the eventual split of the company into two entities.
- History and development of Opavia: This section focuses on the specific history of Opavia, detailing its various stages of development, from its initial establishment in 1840 as a wafer producer to its integration into the Danone group in 1999. The chapter explores the company's evolution through key events, including its growth under the planned economy, the joint venture with Danone and Nestle, and the eventual split into Danone Cokoládovny and Nestlé Cokoládovny.
- History and development of Danone: This chapter traces the history of the Danone group, starting with its origins in 1966 as a merger of two glass companies. The chapter highlights the group's rapid expansion, driven by acquisitions in various food sectors, including mineral water, baby food, and biscuits. The chapter also describes Danone's entry into the eastern European market in the late 1980s, including its acquisition of Cokoládovny in the Czech Republic.
- Management of transformation / modernization strategy: This chapter analyzes the strategic approaches adopted by Opavia-Lu during its transition from a centrally planned economy to a market economy. The chapter focuses on the modernization of production facilities, human resource management, and the development of a new marketing strategy for the company.
Schlüsselwörter (Keywords)
The central keywords in this text are privatization, transition process, modernization, strategic development, food industry, Czech Republic, Danone, Opavia, Cokoládovny, planned economy, market economy, human resource management, and marketing strategy.
- Quote paper
- Mark Bauer (Author), 2002, Transition Process and Strategic Develpoment of Opavia-Lu, Munich, GRIN Verlag, https://www.grin.com/document/9342
