Factors Impacting Customer Relationship Performance in Social CRM

Case Study: Saipa Automotive Company


Research Paper (undergraduate), 2020

31 Pages, Grade: A++


Excerpt


Excerpt out of 31 pages

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Title
Factors Impacting Customer Relationship Performance in Social CRM
Subtitle
Case Study: Saipa Automotive Company
Course
Customer Relationship Performance in Social CRM
Grade
A++
Authors
Year
2020
Pages
31
Catalog Number
V942698
ISBN (eBook)
9783346276643
ISBN (Book)
9783346276650
Language
English
Notes
Customer relationship performance results from the successful implementation of CRM, which leads to effective and efficient marketing activities, gaining a competitive advantage, customer loyalty, and ultimately company performance.
Keywords
Social CRM, Social Marketing, Customer Relationship Performance, Company Performance
Quote paper
Mostafa Esmaeili Shayan (Author)Sahar Esmaeili Shayan (Author), 2020, Factors Impacting Customer Relationship Performance in Social CRM, Munich, GRIN Verlag, https://www.grin.com/document/942698

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