The following work is a business plan for the to be found company C baby. This idea is designed for mothers who have stopped breastfeeding or have not even started. Compared to the past, breastfeeding was very important and naturally respected. However, this has changed today, so that fewer and fewer mothers are breastfeeding their newborn babies.
After an executive summary of the idea and a detailed market analysis, all further aspects, ranging from the company's organisation to the implementation timetable and detailed financing as well as the creation of a logo are laid out. Finally, a potential prototype is presented.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Idea and Target Group
- Market and Competition
- Marketing and Sales
- Business Systems and Corporate Organisation
- Team of Entrepreneurs and Personnel
- Implementation Timetable
- Opportunities and Risks
- Financial Planning and Financing
- Appendix
- Prototyp
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This business plan outlines the concept and strategy for C°BABY, a company aiming to produce a baby bottle designed to simplify bottle-feeding for mothers. The plan analyzes the market, target group, and competition, outlining the company's unique selling proposition and its planned marketing and sales strategies. It also addresses financial requirements and includes an implementation timetable.
- Simplifying bottle-feeding for mothers
- Addressing the challenges of breastfeeding in public and its time-consuming nature
- Developing a unique baby bottle with a built-in heating function for safe and convenient milk preparation
- Targeting a large and growing market of new parents
- Establishing a competitive position in the baby product market
Zusammenfassung der Kapitel (Chapter Summaries)
- Executive Summary: This section provides a concise overview of C°BABY's business concept, highlighting the problem of breastfeeding difficulties and the proposed solution with a heated baby bottle. It also outlines the company's unique selling proposition, market opportunities, and financial requirements.
- Idea and Target Group: This chapter delves into the problem of breastfeeding in the contemporary context, analyzing the reasons why many mothers opt for bottle-feeding. It emphasizes the challenges associated with breastfeeding in public and the time commitment required, highlighting the need for a convenient and efficient bottle-feeding solution.
- Market and Competition: This section examines the market for baby bottles, highlighting its size and growth potential. It analyzes the competitive landscape, identifying both opportunities and threats, and positioning C°BABY within this context.
Schlüsselwörter (Keywords)
The key focus areas of this business plan include baby bottle technology, market analysis, target group identification, marketing strategies, financial planning, and the development of a unique selling proposition for a heated baby bottle. The plan emphasizes the challenges and opportunities within the growing baby product market, specifically addressing the needs of mothers seeking convenient and efficient bottle-feeding solutions.
- Quote paper
- Marija Popovic (Author), 2020, How to Start a New Business? Exemplary Business Plan of "C° Baby", Munich, GRIN Verlag, https://www.grin.com/document/945371
