A Comparative Study of Rural and Urban Customers of Life Insurance Products. With Special Reference to Latur District

Abstract or Introduction

Human life is full of uncertainties and numerous pitfalls, wise people remain adequately alert and cautious about this fact of life. Even though nobody can avoid probable risks and uncertainties, but he can be well-prepared to face it. To avoid the danger is not within our reach but making us strong enough to counter the strokes is possible. The person with future awareness opts to buy the life insurance armour for becoming able enough to face any eventuality. Up till now many lives have been made free of anxieties through life insurance. The Hindu philosophy gives the axiomatic truth of the nature of insurance “Yat bhavati tat nashyati” which means whatever is created, certainly destroyed. The universe as a whole is created, as a matter created, it is but natural that it is subject to destruction. Creation is inevitably followed by destruction; risks therefore are inevitable in life. Creation, preservation and dissolution is the unending cycle of the universe, everybody is expected to accept and digest it. Ours is an era of uncertainty and life is surprising. It is the confederation of tensions and anxieties regarding the future uncertainties. Wherever may be an uncertainty, it is risky. Normally any risk is difficult to avoid, though not impossible.