This thesis deals with the task of testing the applicability of the 5-force model against the background of the new challenges of digital transformation. In order to be able to use the chances of the change for itself, the strategic orientation of enterprises must be seen as securing their existence. An established model for strategic competitive analysis is Porter's 5-force concept. The question arises, however, to what extent it can be applied in a modern way. This thesis is dedicated to the practical application, focusing on the specifics of digital change, which have not been sufficiently explored so far. After the introduction in Chapter 1, Chapter 2 provides the basics of the model and its individual components, as well as critical points. In chapter 3 the model is elaborated on an exemplary case. The conclusion of the work in chapter 4 summarizes the results and provides suggestions for further research.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Theoretical Basics
- Presentation of the 5-force model
- Individual components of the model and their current state of development
- Interpretative explanations of the model
- Critical remarks on the model
- The Practical Application of the Model
- Initial situation and problem description
- Analysis procedure
- Industry definition
- 5-Force Analysis for the Industry
- Conclusion and Outlook
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This thesis aims to evaluate the applicability of Porter's 5-force model in the context of the challenges posed by digital transformation. It examines how the model can be adapted to account for the increased intensity of global competition and other changes brought about by digitalization.
- Applicability of Porter's 5-force model in the digital age
- Impact of digital transformation on competitive forces
- Adaptation and modification of the 5-force model for modern business environments
- Strategic implications for companies facing intensified global competition
- Practical application of the 5-force model in a case study
Zusammenfassung der Kapitel (Chapter Summaries)
Introduction: This chapter introduces the thesis's central question: how applicable is Porter's 5-force model in the face of digital transformation? It establishes the context of digital transformation as a fundamental shift in the economy and society, characterized by intensified competition. The chapter highlights existing literature on the 5-force model, noting shortcomings in its application to modern digital contexts and outlining the thesis's structure, which will delve into the model's theoretical underpinnings, its practical application in a case study, and conclude with observations about its adaptability in the contemporary landscape. The introduction establishes the need for a more nuanced understanding of the model's use given the changing dynamics of global competition and digital disruptions.
Theoretical Basics: This chapter lays out the foundation for understanding Porter's 5-force model. It details the model's core components, explaining how it analyzes industry attractiveness and informs strategic decision-making. The chapter then dissects each competitive force, exploring their individual influence and current state of development within a rapidly changing digital environment. It critically analyzes the model's limitations and identifies aspects that may require adaptation in the context of digital technologies and increasing globalization. The chapter emphasizes the complexities of defining industry boundaries in the face of dynamic digital interactions.
The Practical Application of the Model: This chapter presents a case study illustrating the practical application of the 5-force model. It begins by defining a specific industry and detailing the process of conducting a 5-force analysis for this industry. This will involve the systematic examination of each competitive force within the chosen context, evaluating their strengths and weaknesses relative to the selected industry. The chapter emphasizes the role of digital transformation in shaping the intensity of competition and the strategies that companies may employ to navigate this evolving landscape. The results will be analyzed and discussed in relation to the theoretical framework provided in Chapter 2.
Schlüsselwörter (Keywords)
Porter's 5-force model, digital transformation, competitive analysis, strategic management, global competition, industry attractiveness, digital disruption, case study, strategic positioning.
Frequently Asked Questions: Comprehensive Language Preview
What is the purpose of this document?
This document provides a comprehensive preview of a thesis evaluating the applicability of Porter's 5-force model in the context of digital transformation. It includes the table of contents, objectives and key themes, chapter summaries, and keywords.
What are the main topics covered in the thesis?
The thesis explores the applicability of Porter's 5-force model in the digital age, examining the impact of digital transformation on competitive forces. It investigates how the model can be adapted and modified for modern business environments, focusing on the strategic implications for companies facing intensified global competition. A case study demonstrates the practical application of the model.
What are the key themes explored in the thesis?
Key themes include the applicability of Porter's 5-force model in the digital age, the impact of digital transformation on competitive forces, adapting and modifying the model for modern business environments, strategic implications for companies facing intensified global competition, and a practical application of the model through a case study.
What is the structure of the thesis?
The thesis is structured into four main sections: an introduction establishing the context and research question; a theoretical section detailing Porter's 5-force model and its components; a practical application section presenting a case study; and a conclusion and outlook summarizing the findings.
What are the key components of Porter's 5-force model discussed in the thesis?
The thesis details the five forces of the model: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products or services, and rivalry among existing competitors. It analyzes how each force is impacted by digital transformation and globalization.
How does the thesis address the limitations of Porter's 5-force model?
The thesis acknowledges and critically analyzes the limitations of Porter's 5-force model, particularly its applicability in the context of rapid technological advancements and dynamic digital environments. It explores how the model can be adapted and modified to address these limitations.
What is the role of the case study in the thesis?
The case study provides a practical illustration of how Porter's 5-force model can be applied to analyze a specific industry in the context of digital transformation. It demonstrates the process of conducting a 5-force analysis and evaluating the intensity of competitive forces.
What are the key takeaways from the chapter summaries?
The introduction sets the stage by outlining the research problem; the theoretical section provides a detailed explanation of Porter's 5-force model; the practical application section showcases the model's use through a case study; and the conclusion summarizes the findings and offers an outlook.
What are the keywords associated with this thesis?
Keywords include Porter's 5-force model, digital transformation, competitive analysis, strategic management, global competition, industry attractiveness, digital disruption, case study, and strategic positioning.
What is the overall goal of the thesis?
The overall goal is to evaluate the applicability and adaptability of Porter's 5-force model in the context of the challenges and opportunities presented by digital transformation and intensified global competition.
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- Larissa Petersen (Autor:in), 2018, Suitability and further development of Porter's Five Forces model against the background of digital transformation, München, GRIN Verlag, https://www.grin.com/document/954613
