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Global Expansion of the Discounter Lidl. Strategic International Business Management

Name: Global Expansion of the Discounter Lidl. Strategic International Business Management
Price: 18.95 EUR
Availability: InStock
Author: Patrick Wiget
ISBN: 9783346338358

Akademische Arbeit, 2019

37 Seiten, Note: 62

Patrick Wiget (Autor:in)

Leseprobe

1. Chosen market: Mexico

2. Key drivers
2.1 Quality of land administration
2.2 Market Size
2.3 Target Groups
2.4 Buyer sophistication
2.5 Infrastructure & Quality of road network
2.6 Skills and Culture
2.7 Organized Crime

3. Five-Forces
3.1 The threat of entry
3.2 The threat of substitutes
3.3 The power of buyers
3.4 The power of suppliers
3.5 Competitive rivalry

4. Resources and capabilities
4.1 Value
4.2 Rarity
4.3 Inimitability
4.4 Organized

5. Modes of Entry
5.1 Geographical Strategy: Sonora
5.2 Geographical Strategy: Quintana Roo
5.3 Target Group
5.4 Import/ Export
5.5 Joint venture and alliances
5.6 Marketing and Pricing
5.7 Supply Chain Management
5.8 Operational management
5.9 Investment and Budget

6. Appendix A: PESTLE Analysis

7. Appendix B: Skills and Culture

8. Appendix C: Global Suppliers

9. References

Ende der Leseprobe aus 37 Seiten

Details

Titel: Global Expansion of the Discounter Lidl. Strategic International Business Management
Hochschule: University of Salford
Note: 62
Autor: Patrick Wiget (Autor:in)
Jahr: 2019
Seiten: 37
Katalognummer: V976498
ISBN (eBook): 9783346338341
ISBN (Buch): 9783346338358
Sprache: Englisch
Schlagworte: Lidl Discounter, discounter, porters 5 forces, Five Forces, Teste, Mexico, International Business Strategy, Geographical Strategy, Target Groups, Import Export, Marketing and Pricing, Operational Management, Investment and Budget, power of buyers, the threat of entry, the threat of Substitutes, the power of suppliers, competitive rivalry

Arbeit zitieren: Patrick Wiget (Autor:in), 2019, Global Expansion of the Discounter Lidl. Strategic International Business Management, München, GRIN Verlag, https://www.grin.com/document/976498

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