Excerpt
Table of contents
List of Abbreviations
1 Introduction
1.1 Need for Rethinking International Strategy
1.2 Structure, Aim and Research Method
2. Conceptual Foundations of International Strategy Development
2.1 Difficulty of Developing an International Strategy
2.2 Emergence of basic Visions and Strategies of Internationalization
2.2.1 Competition in Global Industries
2.2.2 Convergence versus Divergence according to Levitt & Kotier
2.3 Crossing Borders with the AAA-Model according to Ghemawat
3. New Requirements for Strategy Concepts against the Backdrop of increasing Uncertainty
3.1 A Shifting Playing Field: Uncertainty is challenging International Management
3.1.1 Definition and Capture Options of Uncertainty
3.1.2 Factors Influencing the Increase of Uncertainty in International Business
3.1.3 Consequences of Increased Uncertainty for International Management
3.2 Derivation of Requirements and Challenges for modern Strategy Concepts
3.2.1 Challenges and Requirements
3.2.2 Potential Approaches
4. Comparative Analysis between the AAA Model and the Internationalization Process ofTesla Inc
4.1 Considered Aspects of Management and Business Structure
4.1.1 Strategy: Howto compete
4.1.2 Presence: Where to Compete
4.1.3 Architecture: How to Organize
4.2 Discussion ofthe Analysis
5. Results and Recommendations
Sources and references
- Quote paper
- Moritz Henninger (Author), 2020, Rethinking International Strategy in Times of rising Uncertainty. The Internationalization of Tesla Inc., Munich, GRIN Verlag, https://www.grin.com/document/988308
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