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International Marketing Management. The example of the Lemonaid Beverages GmbH

Name: International Marketing Management. The example of the Lemonaid Beverages GmbH
Price: 18.95 EUR
Availability: InStock
Author: Erik Hündling
ISBN: 9783346375988

Term Paper, 2021

33 Pages, Grade: 1,0

Erik Hündling (Author)

Excerpt

I. Table of Content

I.TABLE OF CONTENTI

II. LIST OF FIGURES

III. LIST OF TABLES

1. INTRODUCTION1

2 CURRENT SITUATION AND SELECTION OF THE MARKET
2.1 Lemonaid Beverage GmbH
2.2 The nine strategic windows
2.3 Selecting the right market

3.ANALYZING THE MARKET CONDITIONS
3.1 Porters diamond - environment conditions
3.2 Porters five forces U.S. - competition
3.3 Competitive Triangle - international competitiveness

4. POSITIONING IN THE MARKET - SWOT ANALYSIS AND 4PS

5. ENTRY-MODE DECISION

6. CONCLUSION AND RECOMMENDATION

IV. LIST OF LITERATURE AND SOURCES

Excerpt out of 33 pages

Details

Title: International Marketing Management. The example of the Lemonaid Beverages GmbH
College: University of Applied Sciences Köln RFH
Grade: 1,0
Author: Erik Hündling (Author)
Year: 2021
Pages: 33
Catalog Number: V997200
ISBN (eBook): 9783346375971
ISBN (Book): 9783346375988
Language: English
Keywords: International Marketing Management

Quote paper: Erik Hündling (Author), 2021, International Marketing Management. The example of the Lemonaid Beverages GmbH, Munich, GRIN Verlag, https://www.grin.com/document/997200

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