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Consumer Responses to "Rebranding". The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios
Autor:in:
Teresa Pavelka (Author)
Subject:
Business economics - Company formation, Business Plans
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Bachelor Thesis , 2014 , Grade: 1,3
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US$ 20.99
Der Einfluss des Verpackungsdesigns in der Kosmetikindustrie auf die Kundenwahrnehmung und Kaufentscheidung
Autor:in:
Rebecca Grill (Author)
Subject:
Business economics - Company formation, Business Plans
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Diploma Thesis , 2016 , Grade: 1,7
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US$ 20.99