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Storytelling in der Unternehmenskommunikation
Wie kann Storytelling als strategisches Instrument in der Unternehmenskommunikation eingesetzt werden, um die Identifikation von Mitarbeitern und Kunden mit der Marke zu stärken?
Autor:in:
Hakan Türkan (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2024 , Grade: 2,0
Price:
US$ 0.99
