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Werbewirkungsforschung - Ein Vergleich des Modells der Wirkungspfade und des Elaboration-Likelihood-Models (ELM)
Autor:in:
Sabine Schrenk (Author)
Subject:
Communications - Research, Studies, Enquiries
Category:
Seminar Paper , 2002 , Grade: 1,3
Price:
US$ 18.99
