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Kundenbindungsmaßnahmen im TV zur Vermeidung der Störfaktoren „Variety Seeking“ und „Zapping“
Autor:in:
Dipl-Betriebsw. (DH) Verena Ziegler (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Seminar Paper , 2011 , Grade: 2,0
Price:
US$ 16.99
