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Werbung im Internet: Ein erster Blick auf die Effekte von Interaktivität, Product Involvement und Erfahrung auf Verständnis und ein Strukturgleichungsmodell interaktiver Werbung
Autor:in:
Ulrich Stephany (Author)
Subject:
Psychology - Media Psychology
Category:
Seminar Paper , 2006 , Grade: 90%
Price:
US$ 18.99
