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Reasons beyond motives. Psychology or relationship marketing? A cross-cultural investigation of football fans' motivations
Using case studies of Manchester United FC and Chelsea FC
Autor:in:
Narmin Mustafayeva (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2015 , Grade: 66
Price:
US$ 36.99
Future Prospects of Direct Marketing Media
Autor:in:
Roman Keilhacker (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2000 , Grade: 2.2
Price:
US$ 36.99