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Ambush Marketing bei Fußballgroßereignissen
Wie versucht Ambush Marketing während der FIFA Fußball-Weltmeisterschaft 2006 beim Zuschauer für Aufmerksamkeit zu sorgen?
Author:
Benjamin Hoffmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar), 2017
Price:
US$ 2.99
