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The Impact of Web 2.0 on Brand Management
How to Use Web 2.0 Efficiently to Create a Higher Brand Value
Autor:in:
Sandra Spindler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2011 , Grade: 8
Price:
US$ 17.99
Brand Comparison Audi, Volkswagen, Volvo
Brand Management and Research
Autor:in:
MSc./ Dipl. Jan Heyn (Author)
,
Patrick Blank (Author)
,
Maximilian Hohmann (Author)
,
Stefan Wozniak (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2010 , Grade: 1,7
Price:
US$ 17.99
Corporate Brand Management
Autor:in:
Dr. Krzysztof J. Chmielewski (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Doctoral Thesis / Dissertation , 2016 , Grade: 5.0 (summa cum laude)
Price:
US$ 0.99
Brand Management in the Hotel Industry and its Potential for Achieving Customer Loyalty
Autor:in:
Jessica Salver (Author)
Subject:
Tourism - Hotel Management
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 36.99
Corporate Brand Management and its Subsequent Impacts on Organizational Behavior and Employer Branding
Autor:in:
Julian Schönfelder (Author)
Subject:
Leadership and Human Resources - Employer Branding
Category:
Bachelor Thesis , 2008 , Grade: 2,1
Price:
US$ 31.99
Strategic brand management of Swiss MedTech companies in China
A qualitative multiple-case study
Autor:in:
Selina Zeder (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2015
Price:
US$ 0.99
Sustainability as a new dimension of brand management - An investigation with regard to affective and cognitive dimensions of profiling
Autor:in:
Tobias Rappers (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 , Grade: 1.3
Price:
US$ 36.99
Brand Management of Luxury Goods: Mercedes and BMW
Autor:in:
Nicole Fich (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2009
Price:
US$ 36.99
Polestar as a Rising Star in the EV Market. Case Study in the Field of Brand Management and Integrated Marketing Communications
Autor:in:
Jakob Maas (Author)
,
David Heidler (Author)
,
Tim Betz (Author)
,
Pim Groot Koerkamp (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Case Study , 2021 , Grade: 1,3
Price:
US$ 18.99
Brand management and marketing of luxury goods
From the historical development of luxury to our present-day perception
Autor:in:
Lucie Scholz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 , Grade: 1,3
Price:
US$ 50.99
Brand management. Measuring the brand equity of Decathlon in Portugal
Autor:in:
Benyi Heider (Author)
,
Daniela Martins (Author)
,
Ivana Cizmar (Author)
,
Miguel Loures (Author)
,
Rita Barakat (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Term Paper (Advanced seminar) , 2016 , Grade: 1.5
Price:
US$ 18.99
Analysis of value, image and positioning of a brand
An analysis of the brand Apple in Regard to the VIP-Criteria
Autor:in:
Sarah Nagel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2010 , Grade: 1- (A-)
Price:
US$ 17.99
Team Brand Communities. Potentials and Pitfalls of the Brand Community Concept in the International Sport Brand Management
Autor:in:
Norman Arnold (Author)
Subject:
Sport - Sport Economics, Sport Management
Category:
Diploma Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
New Brand Strategies in the Digital Era. The Evolution of Consumers' Behaviour and its Influence on Traditional Brand Management
Autor:in:
Alena Horch (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 31.99
"Filiz" makarna'nın Marka Yönetimi. Genel bakış ve müşteri sorgulama
Brand Management of "Filiz Pasta". A brief overview and customer survey
Autor:in:
Rutkay İs (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Elaboration , 2015 , Grade: A-
Price:
US$ 14.99
Brand Management in the Age of Digitalization
How to Manage Brand Related User Generated Content in Times of the Web 2.0
Autor:in:
Eva Niesing (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2014 , Grade: 1,3
Price:
US$ 17.99
The Damaging Effect of Brand Overexposure. On Brand Equity Dimensions of Luxury Streetwear Brands
Autor:in:
Marten Anton Wolters (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2018 , Grade: 1,0
Price:
US$ 39.99
German international companies in the Portuguese market. The impact of cultural differences on the brand personality
Autor:in:
Juliane Couto (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2014 , Grade: 2,2
Price:
US$ 31.99
Consumer Responses to "Rebranding". The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios
Autor:in:
Teresa Pavelka (Author)
Subject:
Business economics - Company formation, Business Plans
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 20.99
Global Branding. Suggestions to get into the Interbrand top 100 brands list
Autor:in:
Nicklas Westphal (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2016 , Grade: 78%
Price:
US$ 15.99
Nestle's Practices in the International Marketing Management
Autor:in:
Ali Al Ghail (Author)
Subject:
Business economics - Market research
Category:
Submitted Assignment , 2022
Price:
US$ 9.99
Stopping RIM's downfall. A repositioning of the Blackberry brand
Autor:in:
B.A. Jennifer Kint (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Term Paper , 2012 , Grade: 1,0
Price:
US$ 18.99
Nation Brand in Oman
Studying Stakeholders Views On “Branding Oman’’
Autor:in:
Badar Alzadjali (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2010
Price:
US$ 0.99
What do you think about Brand Communities?
An insight of consumers' perception towards brand communities and the idea of mutual benefits
Autor:in:
Bastian Storch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 1,1
Price:
US$ 18.99
Feedback Effects of Brand Extensions
An Analytic Approach Using the Example of Hipp GmbH & Co Vertriebs KG
Autor:in:
Tanja Winterberg (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2007 , Grade: 1,0
Price:
US$ 18.99
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