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Academic texts about cognitive schemas
1 publications
Brand personification through music as brand knowledge
Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brands
Autor:in:
José Leyva (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 93 Pages , Grade: A (Pass with distinction)
Catalog Number:
179780
Price:
US$ 42.99
