Academic texts about loyalty factor

1 publications

An investigation into the role of emotional branding in the cola market with particular reference to Coca-Cola

Autor:in: Miriam Mennen (Author)

Subject: Communications - Public Relations, Advertising, Marketing, Social Media

Category: Bachelor Thesis , 2005 53 Pages , Grade: 70 % - A

Catalog Number: 145844

Price: US$ 21.99