Academic texts about macro-environmental

2 publications

Abercrombie & Fitch. Marketing Analysis
A macro-environmental and competitive audit

Autor:in: Phillip Weber (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Seminar Paper , 2009 19 Pages , Grade: 2

Catalog Number: 147508

Price: US$ 18.99
Strategic Marketing
Assessment of why the Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketplace

Autor:in: Markus Baum (Author), Marco Hackstein (Author), Marcel Mehling (Author)

Subject: Business economics - Offline Marketing and Online Marketing

Category: Scientific Essay , 2009 24 Pages

Catalog Number: 194552

Price: US$ 19.99