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markenwerbung_im_handel
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Werbung "just-in-time" - Strategische Markenkommunikation durch Retail Medien
Verhinderung schleichender Markenerosion durch Schaffung von Präferenzen über strategische Markenkommunikation am Point Of Purchase
Author:
Diplom-Volkswirt Jörg F. Zinke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Study, 2012
Price:
US$ 15.99
