Academic texts about Measuring brand equity

1 publications

Brand management. Measuring the brand equity of Decathlon in Portugal

Autor:in: Benyi Heider (Author), Daniela Martins (Author), Ivana Cizmar (Author), Miguel Loures (Author), Rita Barakat (Author)

Subject: Business economics - Business Management, Corporate Governance

Category: Term Paper (Advanced seminar) , 2016 37 Pages , Grade: 1.5

Catalog Number: 354882

Price: US$ 19.99