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Academic texts about Medienmarkenmanagement
1 publications
Medienmarkenmanagement aus Perspektive des market-based-view und der resource-based-view of strategy
Autor:in:
Dipl. Medienwirtin Simone Drott (Author)
Subject:
Communications - Media Economics, Media Management
Category:
Diploma Thesis , 2007 138 Pages , Grade: 1,3
Catalog Number:
87521
Price:
US$ 42.99
