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Kriterien für die Eignung eines Markennamens als Dachmarke
Am Beispiel "Nivea"
Author:
Volker Ahmad Qasir (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper, 2007
Price:
US$ 17.99
Fashion-Retailing im Luxus-Segment in Russland
Author:
Svetlana Jacmeniova-Ottweiler (Author)
Subject:
Business economics - Trade and Distribution
Category:
Bachelor Thesis, 2012
Price:
US$ 43.99
