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Welche Aufmerksamkeit erhalten Plakate? Kritik der Messung von Plakatwirkungen und Entwicklung eines neuen Modells
Autor:in:
Martin Weiß (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2005 , Grade: 1.7
Price:
US$ 19.99
