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Academic texts about retailer brand
1 publications
The impact of product packaging on consumers’ value perception
Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?
Autor:in:
Christoph Breetz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2013 79 Pages , Grade: 1.0
Catalog Number:
266639
Price:
US$ 40.99
