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Academic texts about Rich-Media
2 publications
In-App Advertising als Erlösmodell im mobilen Journalismus. Eine quantitative Inhaltsanalyse zum Einsatz alter und neuer Werbeformen in Tablet-Apps
Autor:in:
Jacqueline Bachhäubl (Author)
Subject:
Communications - Multimedia, Internet, New Technologies
Category:
Bachelor Thesis , 2014 153 Pages , Grade: 1,0
Catalog Number:
309369
Price:
US$ 46.99
Storytelling as a critical success factor in video advertisements
An empirical analysis of storytelling elements deployed in the most viewed video advertisements
Autor:in:
Michael Wuta (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2018 75 Pages , Grade: 1,0
Catalog Number:
414656
Price:
US$ 34.99
