Wissenschaftliche Texte zu symbolic consumption

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Brand personification through music as brand knowledge
Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brands

Autor:in: José Leyva (Autor:in)

Fach: BWL - Offline-Marketing und Online-Marketing

Kategorie: Masterarbeit , 2011 93 Seiten , Note: A (Pass with distinction)

Katalognummer: 179780

Preis: US$ 42,99