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Kundensegmentierung in der Multikanalwelt - Eine explorative Analyse close

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Kundensegmentierung in der Multikanalwelt - Eine explorative Analyse

Diploma Thesis, 2005, 232 Pages
Author: Dipl.-Kauffrau Miriam Thesing
Subject: Economics / Business: Trade and Distribution

Details

Category: Diploma Thesis
Year: 2005
Pages: 232
Grade: 1,7
Bibliography: ~ 250  Entries
Language: German
Archive No.: V121328
ISBN (E-book): 978-3-640-29038-3


Abstract

Ein zunehmend dynamisches Innovations- und Wettbewerbsumfeld, gesättigte Märkte und zudem die nachhaltige Kaufzurückhaltung der Verbraucher kennzeichnen die Situation, der sich Hersteller- und Handelsunternehmen gegenwärtig stellen müssen. In Kombination mit aggressiven Preispolitiken, abnehmender Marken- sowie Einkaufsstättentreue und in Zeiten, in denen Produkt- und Dienstleistungen sich nach objektiven Kriterien immer mehr angleichen, stellen sich den Unternehmen neue Herausforderungen.[...]


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