The study recommended that local groundnut chips manufacturers can be successful in this industry if efforts are made on producing quality and consistent products, certify product, and provide attractive packaging and labelling. The use of Google trends will provide an insight on market issues and more money should be spent on social media marketing. Local manufacturers should employ global trade marketing tools such as Globaltrade, Alibaba, Shopify, Ebay, Amazon, to exposure their products to international clients.
The Snack Food industry is a billion dollar investment business. The demand for snack food is high both in local and international market. This provides opportunities for Nigerian investors to tap into this goldmine. This is the sector Nigeria entrepreneurs can leverage on, to create wealth, and reduce unemployment. In the light of this, local chips manufacturer need to be empower with the useful information to take advantage of the existing market opportunities for snack product globally.
To achieve this objective, the researcher conducted an explorative research using primary and secondary data collection method to gain market insight. This was informed by the research objectives based on categorisation that include International opportunity perception, product standardization, regulatory framework, penetration strategies and communication methods for attracting customers.
The researcher conducted a survey among 45 local groundnut chips manufacturer in Abuja, Nigeria and the years of business operation in the export business play important role in using a non-probability sampling method i.e. purposive sampling process.
Table of Contents
- Executive Summary
- 1. Introduction
- 1.1 Problem Statement
- 1.2 Research Objectives
- 2. Research Methodology
- 2.1 Sampling
- 2.2 Research Design
- 2.3 Data Collection
- 2.4 Data Analysis
- 2.5 Limitation of Study
- 3. Findings of the study
- 4. Conclusions
- 4.1 Summary and Conclusions
- 4.2 Recommendations
Objectives and Key Themes
This research aims to explore the opportunities for global marketing of locally made groundnut chips from Abuja, Nigeria. It investigates the challenges and strategies involved in internationalizing this product within the context of the burgeoning global snack food market. The study utilizes both primary and secondary data to provide insights into market perception, product standardization, regulatory frameworks, market penetration strategies, and effective communication methods.
- Market opportunities for Nigerian groundnut chips in the global snack food market.
- Challenges faced by local manufacturers in accessing and penetrating international markets.
- Effective marketing strategies for exporting groundnut chips internationally.
- The role of regulatory frameworks and product standardization in global marketing.
- The impact of social media and other communication channels on international sales.
Chapter Summaries
1. Introduction: This chapter establishes the context for the research by highlighting the significant growth of the global snack food industry and the potential for Nigerian groundnut chips to capitalize on this market. It emphasizes Nigeria's substantial groundnut production and the current underutilization of this crop, focusing on the need for value addition and export to maximize economic benefits. The chapter introduces the problem statement, emphasizing the need to move beyond exporting raw materials to processing and selling value-added products like groundnut chips on the global stage. The high unemployment rate in Nigeria and the government's diversification policies are also presented as motivating factors for this research.
2. Research Methodology: This chapter details the research design and methods employed in the study. It outlines the use of both primary and secondary data sources to gain a comprehensive understanding of the market. The research methodology includes a survey of 45 local groundnut chip manufacturers in Abuja, using purposive sampling. The chapter explains the data collection and analysis techniques used, along with a discussion of the study's limitations.
3. Findings of the study: This chapter presents the key findings of the research, revealing insights into the market opportunities for groundnut chips, the challenges faced by local manufacturers in exporting, their current export strategies, and the role of social media in promoting their products internationally. The findings will likely include data on export destinations, existing marketing practices, and perceived barriers to entry in global markets.
Keywords
Groundnut chips, global marketing, Nigeria, snack food industry, export, international trade, market opportunities, marketing strategies, product standardization, regulatory frameworks, social media marketing, value addition, small and medium-sized enterprises (SMEs).
Frequently Asked Questions: A Comprehensive Language Preview of Global Marketing of Groundnut Chips from Abuja, Nigeria
What is the overall focus of this research?
This research explores the opportunities and challenges of globally marketing locally produced groundnut chips from Abuja, Nigeria. It aims to identify effective strategies for internationalizing this product within the competitive global snack food market.
What are the key objectives of the study?
The study aims to investigate market opportunities for Nigerian groundnut chips, challenges faced by local manufacturers in accessing international markets, effective marketing strategies for exporting, the role of regulatory frameworks and product standardization, and the impact of communication channels (like social media) on international sales.
What research methods were employed?
The research utilized both primary and secondary data. Primary data was collected through a survey of 45 local groundnut chip manufacturers in Abuja using purposive sampling. Secondary data was also used to gain a comprehensive understanding of the market.
What are the main themes explored in the research?
Key themes include market opportunities in the global snack food market, challenges faced by local manufacturers (including accessing international markets and export strategies), effective marketing strategies, the importance of regulatory frameworks and product standardization, and the role of social media and other communication channels in promoting international sales.
What are the key findings of the study (in summary)?
The findings will reveal insights into market opportunities for groundnut chips, the challenges faced by local manufacturers in exporting, their current export strategies, and the role of social media in promoting their products internationally. Data on export destinations, existing marketing practices, and perceived barriers to entry in global markets will be included.
What are the main chapters of the research?
The research is structured into the following chapters: Introduction (including problem statement and research objectives), Research Methodology (including sampling, research design, data collection, analysis and limitations), Findings of the study, and Conclusions (including summary, conclusions and recommendations).
What are the key limitations of the study?
The limitations of the study are discussed in the Research Methodology chapter.
What are the key words associated with this research?
Key words include: Groundnut chips, global marketing, Nigeria, snack food industry, export, international trade, market opportunities, marketing strategies, product standardization, regulatory frameworks, social media marketing, value addition, and small and medium-sized enterprises (SMEs).
What is the significance of this research?
This research is significant because it addresses the underutilization of Nigeria's substantial groundnut production by focusing on value addition and export to maximize economic benefits, create jobs, and align with government diversification policies.
- Quote paper
- Monsuru Sodeeq (Author), 2019, Global Marketing of Locally Made Products, Munich, GRIN Verlag, https://www.grin.com/document/1000698
