This paper analyses the trends of production of the toy industry in India. Today India is dealing with the problem where it is more dependent upon other countries to fulfil its requirements by importing goods. One of such industries is toys industry. This industry may always remind about a child but the significance of this industry is not something trivial. India consists of a very big market for toys because of its humongous population. As India is a developing country so, it is clear that the standard of living will rise in India and this will give a boost to the toy’s market in India. The paradox here is that, India has one of the biggest market of toys but India’s toys industry is struggling a lot. The government of India is planning to boost this industry.
This will fetch two desirable result for our nation. Firstly, it will strengthen the vision of ‘vocal for local’. Secondly, it will also culminate the attachment towards the Indian culture and tradition in the heart of an Indian child. The government is planning so many things to boost this industry. Prime Minister, in the monthly edition to his ‘Man ki Baat’ has emphasised on the importance of this industry in achieving self-reliance. He had also emphasised that in the contemporary times china is dominating toy industries in whole of the world and even in a humongous market like India . PM has also urged entrepreneurs to innovate in this sector and develop indigenous toy industry.
Table of Contents
1. INTRODUCTION
2. TREND OF PRODUCTION OF TOYS IN INDIA
2.1 Ways to boost the production
3.SIGNIFICANCE OF PRODUCTION OF TOYS IN INDIA
3.1 India’s dependence on other countries for toys
4. FUTURE PLANS FOR THE REJUVENATION OF THE INDUSTRY
4.1 Obstacles for the Industry
4.2 What next
5. HISTORY OF THE INDUSTRY
5.1 Wooden rattles
5.2 Chaturanga
5.3 Chapisi/Chaupar
5.4 Puppets
5.5 Dolls
6. CRITICAL ANALYSIS
6.1 Suggested ways to establish the industry
Objectives and Core Topics
The primary objective of this project is to analyze the trends in production and productivity within the Indian toy industry, identifying the challenges posed by heavy import reliance and proposing strategic measures for rejuvenation. The study explores how India can leverage its large domestic market and rich cultural heritage to foster a competitive, self-reliant indigenous toy sector.
- Analysis of the "Dragon Effect" and dominance of Chinese toy imports.
- Evaluation of the historical significance and cultural role of traditional Indian toys.
- Examination of the economic potential and market demand for toys in India.
- Assessment of government initiatives and policies aimed at boosting indigenous manufacturing.
- Identification of innovation and quality control as key drivers for industry growth.
Excerpt from the Book
2. TREND OF PRODUCTION OF TOYS IN INDIA
There is a weird paradox in Indian toys industry as in the last five years the toys industry increased with a double-digit rate but 40% of the manufacturing units have been closed5. This effect can be explained by the term of ‘Dragon effect’ coined by ASSOCHAM6. This refers to the flooding of the market by the Chinese goods. The toys in Indian market are mostly Chinese toys even 80%-90% of market is flooded with the toys produced by the Chinese industry7.
In the earlier times, this industry does not get enough attention. This always seems as a child play but the significance of this industry is so much. Never the needed emphasis was given for the development of this industry. This became the reason behind the under development of this industry. This was the reason behind our reliance on other countries for fulfilment of our requirement of toys.
Summary of Chapters
1. INTRODUCTION: Provides an overview of India's heavy dependence on toy imports and outlines the government's vision to boost the indigenous industry through the 'vocal for local' initiative.
2. TREND OF PRODUCTION OF TOYS IN INDIA: Analyzes the paradoxical state of the industry, where market growth is hampered by high closure rates of manufacturing units due to the 'Dragon effect'.
3. SIGNIFICANCE OF PRODUCTION OF TOYS IN INDIA: Highlights the vast potential of the Indian market driven by population demographics and the necessity to transition from import dependency to self-reliance.
4. FUTURE PLANS FOR THE REJUVENATION OF THE INDUSTRY: Discusses the government's strategic plans to overcome obstacles like foreign competition and lack of innovation through policy reforms and infrastructure development.
5. HISTORY OF THE INDUSTRY: Explores the 5000-year-old heritage of Indian toys, emphasizing their cultural value and the transition of traditional items like wooden rattles and puppets.
6. CRITICAL ANALYSIS: Critically evaluates the current competitive landscape, consumer awareness regarding product safety, and suggests actionable pathways to establish the industry globally.
Keywords
Toy industry, India, Dragon effect, Indigenous production, Self-reliance, Chinese imports, Traditional toys, Innovation, Market trends, Quality control, Vocal for local, MSME, Economic growth, Cultural heritage, Global competitiveness.
Frequently Asked Questions
What is the core focus of this research project?
The project examines the current state of the Indian toy industry, specifically addressing the high levels of import dependency and exploring strategies to revitalize domestic production.
What are the primary thematic areas covered?
The document covers market trends, the historical context of Indian toys, the impact of Chinese dominance (the 'Dragon effect'), and government policy measures for industry growth.
What is the main research question or goal?
The goal is to analyze the trends in toy production in India and determine how the country can move towards self-reliance to become a competitive global player.
Which scientific or analytical methods are utilized?
The work employs secondary research, statistical analysis of market data and revenue trends, and a critical evaluation of industry obstacles versus policy interventions.
What topics are addressed in the main body?
The main body focuses on market statistics, the historical significance of traditional toys, identification of industry barriers, and a detailed look at future government-led rejuvenation plans.
Which key terms characterize the study?
Important terms include the 'Dragon effect', indigenous production, 'vocal for local', market dependence, and industrial innovation.
How did the 'one child policy' in China impact the global toy market?
The policy shifted parental focus towards providing more luxuries for their only child, which triggered a massive boost in the Chinese toy market and drove innovation in electronics.
Why is the revival of traditional Indian toys considered strategically important?
Traditional toys are seen as culturally significant, eco-friendly, and safe, offering a unique niche that can attract global markets while fostering a sense of national pride in children.
What role does the Indian government play in this sector?
The government is actively intervening by increasing custom duties on imports, providing monetary aid to MSMEs, and encouraging innovation and 'learning with games' in educational institutions.
- Arbeit zitieren
- Avinash Kumar (Autor:in), 2020, Trend of production and productivity of toys industry in India and way ahead, München, GRIN Verlag, https://www.grin.com/document/1003659
