This paper analyses the trends of production of the toy industry in India. Today India is dealing with the problem where it is more dependent upon other countries to fulfil its requirements by importing goods. One of such industries is toys industry. This industry may always remind about a child but the significance of this industry is not something trivial. India consists of a very big market for toys because of its humongous population. As India is a developing country so, it is clear that the standard of living will rise in India and this will give a boost to the toy’s market in India. The paradox here is that, India has one of the biggest market of toys but India’s toys industry is struggling a lot. The government of India is planning to boost this industry.
This will fetch two desirable result for our nation. Firstly, it will strengthen the vision of ‘vocal for local’. Secondly, it will also culminate the attachment towards the Indian culture and tradition in the heart of an Indian child. The government is planning so many things to boost this industry. Prime Minister, in the monthly edition to his ‘Man ki Baat’ has emphasised on the importance of this industry in achieving self-reliance. He had also emphasised that in the contemporary times china is dominating toy industries in whole of the world and even in a humongous market like India . PM has also urged entrepreneurs to innovate in this sector and develop indigenous toy industry.
Table of Contents
- 1. INTRODUCTION
- 2. TREND OF PRODUCTION OF TOYS IN INDIA
- 3. SIGNIFICANCE OF PRODUCTION OF TOYS IN INDIA
- 3.1 India's dependence on other countries for toys
- 4. FUTURE PLANS FOR THE REJUVENATION OF THE INDUSTRY
- 4.1 Obstacles for the Industry
- 4.2 What next
- 5. HISTORY OF THE INDUSTRY
- 5.1 Wooden rattles
- 5.2 Chaturanga
- 5.3 Chapisi/Chaupar
- 5.4 Puppets
- 5.5 Dolls
- 6. CRITICAL ANALYSIS
- 6.1 Suggested ways to establish the industry
Objectives and Key Themes
This project analyzes the trends in production and productivity of the toy industry in India. It aims to understand the current state of the industry, its challenges, and potential avenues for growth and self-reliance. The project explores the historical context of toy manufacturing in India, the impact of global competition (particularly from China), and the government's initiatives to revitalize the sector.
- Production and productivity trends in India's toy industry.
- The challenges faced by the Indian toy industry, including competition from foreign markets.
- The significance of the toy industry for India's economy and cultural identity.
- Government policies and initiatives to boost domestic toy production.
- Potential strategies for strengthening the Indian toy industry.
Chapter Summaries
1. INTRODUCTION: This introductory chapter sets the stage by highlighting India's dependence on imports for toys, despite possessing a large market potential. It emphasizes the paradoxical situation where a massive consumer base coexists with a struggling domestic industry. The chapter introduces the government's "vocal for local" initiative and the Prime Minister's push for self-reliance in the toy sector, focusing on the need to counter the dominance of Chinese manufacturers. It also differentiates between traditional and formal toy industries in India, emphasizing the strengths and weaknesses of each.
2. TREND OF PRODUCTION OF TOYS IN INDIA: This chapter examines the paradoxical growth of India's toy industry, where despite a double-digit increase in revenue over five years, 40% of manufacturing units have closed. The "Dragon effect" – the overwhelming influx of cheaper Chinese toys – is identified as a key factor contributing to this. The chapter analyses the historical lack of attention given to this industry and its consequences, underscoring the need for increased production to reduce reliance on imports. Revenue trends are presented graphically, showing a steady, though not always robust, increase over the years.
3. SIGNIFICANCE OF PRODUCTION OF TOYS IN INDIA: This chapter delves into the broader importance of the Indian toy industry beyond mere economic considerations. It discusses India's heavy dependence on foreign toy imports, highlighting the implications for the nation's self-sufficiency. This section emphasizes the economic and cultural benefits of a thriving domestic toy industry and further explains the need for domestic revitalization.
4. FUTURE PLANS FOR THE REJUVENATION OF THE INDUSTRY: This chapter outlines strategies for the future growth of India's toy industry. It tackles the obstacles facing the industry, including competition and a lack of resources. It offers potential solutions and future directions for the sector, possibly including initiatives to support local manufacturers and encourage innovation.
5. HISTORY OF THE INDUSTRY: This chapter explores the rich history of toy-making in India, tracing its evolution through various eras. It showcases the diverse traditional toys manufactured using materials like wood, clay, and terracotta, linking this history to the potential for reviving these craft traditions. Examples like wooden rattles, Chaturanga, Chapisi/Chaupar, puppets, and dolls demonstrate the rich heritage of Indian toy manufacturing.
6. CRITICAL ANALYSIS: This chapter provides a critical analysis of the issues and challenges that India's toy industry faces. It offers concrete suggestions for establishing a more robust and sustainable industry, possibly including policy recommendations, infrastructural improvements, and marketing strategies.
Keywords
Indian toy industry, production, productivity, self-reliance, “vocal for local”, Chinese competition, traditional toys, formal toys, economic growth, cultural heritage, government policy, market trends, innovation.
Frequently Asked Questions: Analysis of the Indian Toy Industry
What is the main focus of this document?
This document provides a comprehensive analysis of the Indian toy industry, examining its production trends, challenges, and potential for growth and self-reliance. It explores the historical context, the impact of global competition (especially from China), and government initiatives to revitalize the sector.
What are the key themes explored in the document?
Key themes include production and productivity trends, challenges faced by the industry (including foreign competition), the significance of the industry for India's economy and cultural identity, government policies and initiatives, and potential strategies for strengthening the Indian toy industry.
What is the current state of the Indian toy industry?
The Indian toy industry shows paradoxical growth. While revenue has increased, a significant number of manufacturing units have closed, largely due to competition from cheaper Chinese toys ("Dragon effect"). The document highlights a substantial reliance on toy imports despite a large domestic market.
What are the historical aspects of the Indian toy industry?
The document traces the history of Indian toy-making, showcasing traditional toys made from materials like wood, clay, and terracotta. Examples such as wooden rattles, Chaturanga, Chapisi/Chaupar, puppets, and dolls illustrate the rich heritage of Indian toy manufacturing.
What are the challenges facing the Indian toy industry?
The major challenges include intense competition from foreign markets (particularly China), a lack of resources, and insufficient government support in the past. The document also mentions the need to overcome obstacles to establish a more robust and sustainable industry.
What are the potential solutions or strategies for improving the Indian toy industry?
The document suggests several potential strategies, including government initiatives to support local manufacturers, encourage innovation, improve infrastructure, and implement effective marketing strategies. It emphasizes the need for self-reliance and the "vocal for local" initiative.
What is the significance of the Indian toy industry beyond economic aspects?
The document highlights the cultural significance of the industry, emphasizing the importance of preserving traditional toy-making techniques and the role of toys in shaping India's cultural identity. A thriving domestic industry is seen as crucial for economic and cultural self-sufficiency.
What are the government's initiatives to support the toy industry?
The document mentions the government's "vocal for local" initiative and the Prime Minister's push for self-reliance in the toy sector as attempts to counter the dominance of foreign manufacturers and boost domestic production.
What are the key takeaways from the critical analysis of the Indian toy industry?
The critical analysis emphasizes the need for concrete suggestions to establish a more robust and sustainable industry. This includes policy recommendations, infrastructural improvements, and marketing strategies to promote Indian toys both domestically and internationally.
- Quote paper
- Avinash Kumar (Author), 2020, Trend of production and productivity of toys industry in India and way ahead, Munich, GRIN Verlag, https://www.grin.com/document/1003659
