Implications for sustainable product development in the outdoor apparel market

Influence of environmental identity on consumer purchase intention for green products


Diploma Thesis, 2010

170 Pages, Grade: 1,3


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Title
Implications for sustainable product development in the outdoor apparel market
Subtitle
Influence of environmental identity on consumer purchase intention for green products
College
Technical University of Munich
Grade
1,3
Author
Year
2010
Pages
170
Catalog Number
V1006259
ISBN (eBook)
9783346374967
ISBN (Book)
9783346374974
Language
English
Keywords
Sustainability, Marketing, consumer behavior, outdoor sports, environmental identity, outdoor apparel, green product, label, bluesign, eco-label, recycled material, LOHAS, renewable resources
Quote paper
Andreas Jesda Jügelt (Author), 2010, Implications for sustainable product development in the outdoor apparel market, Munich, GRIN Verlag, https://www.grin.com/document/1006259

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