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Academic texts about Consumer Behavior
33 publications
Page 1 of 2
24/7 – Die Welt auf Knopfdruck
Einfluss neuer Medien im gesellschaftlichen Alltag und Folgen für das Kaufverhalten der Generation Y
Autor:in:
Stanislav Bugaev (Author)
,
Olga Reimgen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 289 Pages , Grade: 1.0
Catalog Number:
185042
Price:
US$ 46.99
Analyzing Marketing Strategies of Zomato in Hyderabad. Customer Perceptions and Brand Positioning in the Food Delivery Market
Autor:in:
A. M. Joseph Kumar (Author)
,
Joanna Jessysimon (Author)
,
Rithika Vikas (Author)
,
Devasree Iyer (Author)
,
Toshika Jain (Author)
,
K. B. Sravanthi (Author)
,
P. Jaya Bharathi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2025 61 Pages , Grade: A
Catalog Number:
1618810
Price:
US$ 0.99
Auditives Priming am Point of Sale
Die Beeinflussung des Konsumentenverhaltens mittels akustischer Reize beim Kauf von Luxusgütern
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2021 79 Pages , Grade: 1,9
Catalog Number:
1164311
Price:
US$ 28.99
Behavioral Economics. A Practical Introduction to Decision-Making and Human Behavior in Economics
A Course Guide
Autor:in:
Mallu Eco (Author)
Subject:
Psychology - Industrial and organizational psychology
Category:
Textbook , 2024 43 Pages , Grade: A
Catalog Number:
1564789
Price:
US$ 21.99
Brand personification through music as brand knowledge
Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brands
Autor:in:
José Leyva (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2011 93 Pages , Grade: A (Pass with distinction)
Catalog Number:
179780
Price:
US$ 42.99
Consumer Behavior on Online Grocery Shopping Adoption. A Quantitative Analysis in the Context of the COVID-19 Pandemic, Contrasting the Markets of Peru and Germany
Autor:in:
José Alonso Pisfil Manchego (Author)
Subject:
Business economics - Market research
Category:
Master's Thesis , 2022 137 Pages , Grade: 1,3
Catalog Number:
1330976
Price:
US$ 42.99
Consumer Behavior. The role of Consumer Behavior in marketing strategy in the 3 marketing stimuli
Autor:in:
Ravi Kumar (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2014 12 Pages , Grade: 10
Catalog Number:
337125
Price:
US$ 18.99
Consumer Responses to "Rebranding". The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios
Autor:in:
Teresa Pavelka (Author)
Subject:
Business economics - Company formation, Business Plans
Category:
Bachelor Thesis , 2014 49 Pages , Grade: 1,3
Catalog Number:
298646
Price:
US$ 21.99
Customer Engagement Value and Social Media
Autor:in:
Fotini Mastroianni (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2015 48 Pages
Catalog Number:
359091
Price:
US$ 21.99
Die Attitude-Behaviour-Gap im Konsumentenverhalten und die Relevanz der sensiblen Datenpreisgabe
Autor:in:
Vassilia Adamantidou (Author)
Subject:
Sociology - Consumption and Advertising
Category:
Term Paper , 2018 11 Pages
Catalog Number:
439477
Price:
US$ 16.99
E-Grocery in Emerging Markets. Major Players, Strategies, and Market Structures
Autor:in:
Kevin Stettner (Author)
Subject:
Business economics - Supply, Production, Logistics
Category:
Textbook , 2019 151 Pages
Catalog Number:
458870
Price:
US$ 46.99
Fast Food Marketing. Analyzing the changing consumer diet behavior towards healthy eating habits
Evaluating innovative marketing strategies for global fast food restaurant chains to satisfy the new demands
Autor:in:
Li-en Lin (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2020 38 Pages , Grade: 1,3 (German system - excellent)
Catalog Number:
1010366
Price:
US$ 18.99
Harley-Davidson Marketing Strategy in the US and China
Marketing in an International Environment
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2021 15 Pages , Grade: 1.3
Catalog Number:
1387801
Price:
US$ 18.99
How different channels engage consumers from various psychological perspectives. A case study of Starbucks, Coca-Cola, and Nestle
Autor:in:
Armstrong Odiwuor (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Case Study , 2024 17 Pages , Grade: A
Catalog Number:
1453247
Price:
US$ 18.99
Impact of Content Marketing and Influencer Partnerships on Consumer Behavior in the UK Smartphone Market
Autor:in:
Anonym (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (postgraduate) , 2024 44 Pages
Catalog Number:
1504956
Price:
US$ 21.99
Impact of Covid-19 on German Consumer Behavior. Elaboration Regarding a Sustained Change of Online Shopping
Autor:in:
Michel Brandes (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2021 73 Pages
Catalog Number:
1138163
Price:
US$ 34.99
Implications for sustainable product development in the outdoor apparel market
Influence of environmental identity on consumer purchase intention for green products
Autor:in:
Andreas Jesda Jügelt (Author)
Subject:
Business economics - Market research
Category:
Diploma Thesis , 2010 170 Pages , Grade: 1,3
Catalog Number:
1006259
Price:
US$ 28.99
Individual differences in money management
Autor:in:
Barbara Bilyk (Author)
Subject:
Psychology - Social Psychology
Category:
Seminar Paper , 2010 17 Pages , Grade: 1,7
Catalog Number:
164621
Price:
US$ 16.99
Junior Management Science, Volume 5, Issue 2, June 2020
Autor:in:
Junior Management Science e.V. (Editor)
Subject:
Business economics - General
Category:
Anthology , 2020
Catalog Number:
918990
Kaufverhalten auf B2C-Online-Marktplätzen. Einflussfaktoren bei der Händlerauswahl
Autor:in:
Atilla Wohllebe (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2016 127 Pages , Grade: 2,3
Catalog Number:
542868
Price:
US$ 42.99
Mass customization and consumer behavior - A case study from a german consumer perspective
Autor:in:
Master of Science Joscha Köllner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2007 72 Pages , Grade: 1,3
Catalog Number:
91360
Price:
US$ 34.99
Mobile Usage Behavior of Indian Youth
Autor:in:
Dr. Kunal Gaurav (Author)
,
R Manjusha (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2016 63 Pages , Grade: A
Catalog Number:
375897
Price:
US$ 34.99
Nachhaltigkeitssiegel und ihr Einfluss auf das Verbraucherverhalten. Ein systematisches Literaturreview
Autor:in:
Charlotte Liebhold (Author)
Subject:
Environmental Sciences - Sustainability
Category:
Bachelor Thesis , 2024 52 Pages , Grade: 2,3
Catalog Number:
1501559
Price:
US$ 21.99
Name letter Branding
How our name can predict the preference for certain products
Autor:in:
Barbara Bilyk (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2010 14 Pages , Grade: 1,0
Catalog Number:
159207
Price:
US$ 18.99
Online review trust factors. Characteristics and person-specific reputation
Which factors make online reviews trustworthy?
Autor:in:
Sebastian Hochreiter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 44 Pages , Grade: 1,0
Catalog Number:
1147032
Price:
US$ 21.99
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