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Impact of advertising on customers purchase interest in sustainable products


Term Paper, 2021

40 Pages, Grade: 1,3


Excerpt


Table of Contents

Table of Contents

List of Figures

List of Tables

List of Appendices

1 Introduction

2 Conceptual background
2.1 Definition of green advertising
2.2 Definition of sustainable products
2.3 Self-regulation theory

3 Factors in advertising that influence consumer´s purchase interest in sustainable products
3.1 Advertising-related factors
3.2 Consumer-related factors

4 Discussion
4.1 Conclusion
4.2 Managerial implications
4.3 Limitations and future research

5 Executive summary

References

Appendix

Excerpt out of 40 pages

Details

Title
Impact of advertising on customers purchase interest in sustainable products
College
University of Münster
Grade
1,3
Author
Year
2021
Pages
40
Catalog Number
V1010514
ISBN (eBook)
9783346400239
ISBN (Book)
9783346400246
Language
English
Keywords
impact
Quote paper
Jonathan Scholz (Author), 2021, Impact of advertising on customers purchase interest in sustainable products, Munich, GRIN Verlag, https://www.grin.com/document/1010514

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