Extrait
Table of Contents
Table of Contents
List of Figures
List of Tables
List of Appendices
1 Introduction
2 Conceptual background
2.1 Definition of green advertising
2.2 Definition of sustainable products
2.3 Self-regulation theory
3 Factors in advertising that influence consumer´s purchase interest in sustainable products
3.1 Advertising-related factors
3.2 Consumer-related factors
4 Discussion
4.1 Conclusion
4.2 Managerial implications
4.3 Limitations and future research
5 Executive summary
References
Appendix
Fin de l'extrait de 40 pages
- Citation du texte
- Jonathan Scholz (Auteur), 2021, Impact of advertising on customers purchase interest in sustainable products, Munich, GRIN Verlag, https://www.grin.com/document/1010514
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