Leseprobe
Table of content
Table of figures
1. Introduction
2. Initial Situation and objectives
2.1. Company Background
2.2. Problem definition
2.3. Research Questions and Hypothesis
3. Data collection methods
3.1. Secondary Data
3.1.1. PESTEL
3.1.2. Porter's Five Forces
3.1.3. SWOT
3.2. PrimaryData - Survey
3.2.1. Procedure
3.2.2. Target Audience and Sample Size
3.2.3. Advantagesand Limitations
3.3. Primary Data - In Depth Interview
3.3.1. Procedure
3.3.2. Target Audience and Sample Size
3.3.3. Advantagesand Limitations
4. Measurement procedure and data analysis
5. Conclusion and business recommendation
References
Annex
Ende der Leseprobe aus 22 Seiten
- Arbeit zitieren
- Jakob Scheidel (Autor:in), 2021, Market Research Project for the German Meat Subtitute Market from the Perspective of the US-Company "Impossible Foods", München, GRIN Verlag, https://www.grin.com/document/1040014
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