Leseprobe
Table of Contents
1 Problem and Objective
2 Reasons for Change in Retail
2.1 Stagnation of the Sales Area
2.2 Increasing Importance of ECommerce
2.3 Use of Internetenabled Smartphones
2.4 Digitalization of the Application Process
3 Customer Focus through digital Innovations
4 Relevant Study Results on Retail
5 New Challenges due to Digitalization
5.1 Concerns about Data Privacy and Data Sharing
5.2 How should Users be connected to Devices?
5.3 Systems are exposed to Attacks from the Outside
5.4 Nonpersonalized Customer Experiences with no Context
6 Forecasts for the Future of Retail
7 Conclusion
8 Bibliography
Ende der Leseprobe aus 19 Seiten
- Arbeit zitieren
- Yusuf Say (Autor:in), 2021, The Challenge of Digitalization in Retail. The Retail Sector in Germany, München, GRIN Verlag, https://www.grin.com/document/1043162
Ähnliche Arbeiten
Kostenlos Autor werden
✕
Leseprobe aus
19
Seiten
Kommentare