The best ways to improve PR as a profession in Azerbaijan

Abstract or Introduction

Public Relations comes from Greek word meaning semantics which indicate attracting people to trust things or do things and this gives a good characterization of Public Relations. Public Relations is a new field for our country. Majority of organizations, companies and firms still do not have this field, while in some others have been established, they do not always bring necessary efficiency due to the lack of knowledge, education and deficient trainings in this field. Nevertheless, Public Relations is considered as a profession of the 21st century, increases its prominence.

But, PR as a profession is misunderstood in Azerbaijan. There are a lot of people who do not figure out what does PR mean, while others consider it as a profession of minor importance. There are some people said that PR and Press or PR and Marketing have the same responsibilities and the departments are not separated.