Public Relations comes from Greek word meaning semantics which indicate attracting people to trust things or do things and this gives a good characterization of Public Relations. Public Relations is a new field for our country. Majority of organizations, companies and firms still do not have this field, while in some others have been established, they do not always bring necessary efficiency due to the lack of knowledge, education and deficient trainings in this field. Nevertheless, Public Relations is considered as a profession of the 21st century, increases its prominence.
But, PR as a profession is misunderstood in Azerbaijan. There are a lot of people who do not figure out what does PR mean, while others consider it as a profession of minor importance. There are some people said that PR and Press or PR and Marketing have the same responsibilities and the departments are not separated.
Inhaltsverzeichnis (Table of Contents)
- Education & Training
- Start Communicating With Other People
- Get Closer To the Public
- Division of the Different Departments
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This text aims to analyze the current state of public relations (PR) as a profession in Azerbaijan, identify existing challenges, and propose solutions for its improvement. It focuses on the need for greater awareness and understanding of PR's role, emphasizing the importance of education, training, and communication skills.
- The importance of education and training in public relations.
- The significance of effective communication and interpersonal skills for PR practitioners.
- The need for a clear understanding of the distinction between PR, press, and marketing departments.
- The role of social media and online platforms in modern public relations practices.
- The importance of establishing strong relationships between PR practitioners and their target audiences.
Zusammenfassung der Kapitel (Chapter Summaries)
- Education & Training: This section highlights the importance of education and training in PR, arguing that the lack of awareness and understanding of PR as a profession in Azerbaijan necessitates focused efforts to educate both individuals and organizations. It emphasizes the need for specific courses, seminars, and conferences to introduce the core concepts and practices of PR, establishing its value and importance.
- Start Communicating With Other People: This chapter focuses on the essential communication skills required for PR practitioners. It emphasizes the need for practitioners to be communicative, open-minded, and confident in their abilities. The text highlights the significance of building strong interpersonal relationships and engaging with diverse audiences.
- Get Closer To the Public: This section emphasizes the importance of understanding and engaging with the public in PR. It stresses the need for practitioners to be informative, responsive, and accessible to their audience. The text highlights the crucial role of social media and online platforms in connecting with the public and shaping public opinion.
Schlüsselwörter (Keywords)
The core keywords and focus topics of this text include public relations, communication, education, training, Azerbaijan, professional development, social media, audience engagement, interpersonal skills, and organizational development. The text examines the current state of PR in Azerbaijan, highlighting the importance of education and training to improve the field's practice and effectiveness.
- Citation du texte
- Ulkar Suleymanova (Auteur), 2016, The best ways to improve PR as a profession in Azerbaijan, Munich, GRIN Verlag, https://www.grin.com/document/1106641
