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Wirkungsvolle Kommunikation im Marketing. Fallstudie anhand der Austrian Airlines Group


Seminar Paper, 2021

14 Pages, Grade: 2,1

Anonymous


Excerpt


Inhaltsverzeichnis

1. Einleitung

2. Begriffe
2.1 Wirkungsvolle Kommunikation
2.2. Wirkungskette der Kommunikation
2.3. Kommunikationspolitik

3. Einsatz kommunikationspolitischer Instrumente
3.1. CRM

4. Fallstudie Austrian Airlines Group

5. Fazit

Literatur

Abbildungsverzeichnis

Excerpt out of 14 pages

Details

Title
Wirkungsvolle Kommunikation im Marketing. Fallstudie anhand der Austrian Airlines Group
College
University of Duisburg-Essen
Grade
2,1
Year
2021
Pages
14
Catalog Number
V1119002
ISBN (eBook)
9783346484956
ISBN (Book)
9783346484963
Language
German
Keywords
wirkungsvolle, kommunikation, marketing, fallstudie, austrian, airlines, group
Quote paper
Anonymous, 2021, Wirkungsvolle Kommunikation im Marketing. Fallstudie anhand der Austrian Airlines Group, Munich, GRIN Verlag, https://www.grin.com/document/1119002

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