The study has five objectives, namely: to find out the contributions that indigenous publishers are making towards the development of the Nigerian economy, to identify the various ways Literamed Publications market their books, to explore the challenges facing the book industry in general and Literamed in particular as well as the prospects available for Literamed Publications.
Five research questions were also generated for which the study sought to answer. In carrying out the study several relevant literatures were reviewed including communication texts, past studies, online and offline articles, journals as well as papers presented at different fora that have bearing on the subject. The theoretical framework for the study is the libertarian theory of the press. The study being a survey utilized the questionnaire as instrument for data collection. A survey was conducted among the staff of Literamed publications limited by administering the questionnaire to a sample of 190 staff drawn through a simple random sampling. The findings indicate that publishers are contributing to the growth of the Nigerian economy (96.2%). The major challenges confronting the publishing industry include book piracy (39.3%) and inadequate infrastructure such as electricity (25.1%) while the prospects include the ever expanding population of schools enrolment and the policy of compulsory education coupled with government bulk purchases. The findings also indicate that the company uses a multi-sectoral approach in marketing their books such as institutional sales, supply to distributors, bookshops and more importantly to schools and end users. The study recommends, among othert things, a synergistic approach in fighting copyright violations involving all stakeholders: authors, printers, publishers, booksellers, Nigerian Copyright Commission and other law enforcement agencies.
Table of Contents
- Chapter One: Introduction
- Background of the Study
- Statement of Problem
- Objectives of the Study
- Research Questions
- Significance of the Study
- Scope of the Study
- Definition of Terms
- Chapter Two: Literature Review
- An Overview of the Publishing Industry's Landscape
- Brief History of Literamed Publications Nigeria Limited
- History of Publishing
- Nigerian Publishing Journey
- Partners in Publishing
- The Writer
- The Publisher
- The Printer
- Book Publishing as a Mass Communication Medium
- The Publishing Process
- Categories/Branches of Book Publishing
- Major Departments in a Publishing Company
- The Editorial Department
- The Production Department
- Marketing Department
- The Administration Department
- Book Publishing and the Socio-Economic Situation of Nigeria
- Factors Militating Against Book Publishing
- Poor Readership/Book Buying Culture
- Cost of Publishing
- Piracy
- Weak Distribution Framework
- Prospects in Book Publishing
- Government Interventions in the Nigerian Book Industry
- Book Marketing in Nigeria
- Distributor/Wholesaler
- Bookshops
- Distribution by Direct Sale
- Book Marketing in Literamed Publications Limited
- Company Sales Representatives
- Distributors and Stockists
- Retailers
- Institutional Sales
- Teachers Workshops
- Empirical Studies
- Electronic publishing
- The Impact of Internet on Book Publishing and Readership
- Theoretical Framework
- Chapter Three: Methodology
- Research Design
- Population of Study
- Sampling Procedure
- Sample Size
- Data Collection Instrument
- Pretest and Validation of Research Instrument
- Data Collection
- Method of Data Analysis
- Chapter Four: Data Presentation and Analysis
- Analysis of Research Questions
- Discussion of Findings
Objectives and Key Themes
This study aims to examine the prospects and challenges of book publishing and marketing in Nigeria, using Literamed Publications Nigeria Limited as a case study. The research investigates the complexities of the Nigerian publishing landscape, exploring the interplay of various factors influencing its success and growth.
- Challenges faced by the Nigerian book publishing industry.
- The role of government intervention in the Nigerian book industry.
- Effective book marketing strategies in the Nigerian context.
- The socio-economic impact of book publishing in Nigeria.
- Analysis of the publishing process within a specific Nigerian publishing company.
Chapter Summaries
Chapter One: Introduction: This introductory chapter sets the stage for the entire study. It provides the necessary background information on the Nigerian book publishing industry, clearly stating the research problem. The chapter also outlines the study's objectives, research questions, significance, scope, and defines key terms used throughout the research. This foundation is crucial for understanding the context and focus of the subsequent chapters.
Chapter Two: Literature Review: This chapter delves into a comprehensive review of existing literature on the Nigerian book publishing industry. It explores the historical development of publishing in Nigeria, examines the roles of various stakeholders (writers, publishers, printers), and analyzes the publishing process itself. The chapter also discusses the socio-economic factors influencing the industry, highlighting challenges such as piracy, poor readership, and inadequate distribution networks. Furthermore, it reviews existing empirical studies and relevant theoretical frameworks that inform the research. This chapter serves as a crucial foundation for the study, providing a contextual understanding of the subject matter.
Chapter Three: Methodology: This chapter details the research design and methodology employed in the study. It outlines the research population, sampling procedure, sample size, data collection instruments, and data analysis techniques. A clear explanation of the research methodology is provided, ensuring the study’s rigor and transparency. The meticulous approach to data collection and analysis is central to the credibility of the findings presented in subsequent chapters.
Keywords
Nigerian book publishing, book marketing, Literamed Publications, publishing industry challenges, government intervention, book distribution, readership, piracy, socio-economic impact, case study, mass communication.
Frequently Asked Questions: A Comprehensive Language Preview of Book Publishing in Nigeria
What is the overall focus of this research?
This research examines the prospects and challenges of book publishing and marketing in Nigeria, using Literamed Publications Nigeria Limited as a case study. It investigates the complexities of the Nigerian publishing landscape, exploring the interplay of various factors influencing its success and growth.
What are the key themes explored in this study?
Key themes include challenges faced by the Nigerian book publishing industry, the role of government intervention, effective book marketing strategies in Nigeria, the socio-economic impact of book publishing, and an analysis of the publishing process within Literamed Publications.
What topics are covered in Chapter One: Introduction?
Chapter One provides background information on the Nigerian book publishing industry, states the research problem, outlines the study's objectives and research questions, details its significance and scope, and defines key terms.
What is the content of Chapter Two: Literature Review?
Chapter Two comprehensively reviews existing literature on the Nigerian book publishing industry. It explores the historical development of publishing in Nigeria, examines the roles of stakeholders (writers, publishers, printers), analyzes the publishing process, discusses socio-economic factors, highlights challenges (piracy, poor readership, distribution), reviews empirical studies, and relevant theoretical frameworks.
What methodology is used in Chapter Three: Methodology?
Chapter Three details the research design, including the research population, sampling procedure, sample size, data collection instruments, and data analysis techniques. It ensures the study's rigor and transparency.
What does Chapter Four: Data Presentation and Analysis cover?
Chapter Four presents and analyzes the collected data, addressing the research questions and discussing the findings.
What are some of the key challenges discussed in the study regarding the Nigerian book publishing industry?
Challenges discussed include poor readership/book buying culture, high costs of publishing, piracy, and a weak distribution framework.
What role does government intervention play in the Nigerian book industry, according to this research?
The study examines the impact and effectiveness of government interventions in supporting and improving the Nigerian book industry.
What book marketing strategies are analyzed in the context of Nigeria?
The research analyzes various book marketing strategies employed in Nigeria, including those used by Literamed Publications, encompassing distributors, wholesalers, bookshops, direct sales, institutional sales, and teacher workshops.
What is the socio-economic impact of book publishing in Nigeria, as explored in this study?
The research investigates the broader socio-economic effects of book publishing within the Nigerian context.
What is the specific contribution of this research?
This research provides a case study analysis of Literamed Publications Nigeria Limited, offering insights into the practical application of publishing and marketing strategies within the Nigerian context.
What are the keywords associated with this research?
Keywords include Nigerian book publishing, book marketing, Literamed Publications, publishing industry challenges, government intervention, book distribution, readership, piracy, socio-economic impact, case study, and mass communication.
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- Anthony Uche (Autor), 2014, Prospects and Challenges of Book Publishing and Marketing in Nigeria, Múnich, GRIN Verlag, https://www.grin.com/document/1129258
