This coursework will take a closer look at the company "Ring". Ring was founded in 2012 by Jamie Siminoff. The company manufactures security technology and continues to expand more and more worldwide. The prices of the products are low, and it is suitable for every household. In order to compete even more in the global market, this paper will show in which countries the company will be distributed next. The focus is on the western European market, where four countries are selected in which Ring is expanding its market. First, the company "Ring" is described in more detail, including which products are sold, how much the company is worth and whether it has already helped against burglaries.
The next step is to look at which countries in Western Europe should start selling security products, taking into account the crime rate and the rate of burglaries and thefts. After that, potential companies are considered who can sell Ring's security products in order to make the highest possible profit and enter the market on a large scale. For this purpose, the largest possible companies and supermarkets are looked at so that as many customers as possible can buy the products. Finally, a short conclusion will be given on how Ring can proceed to enter the four countries as quickly and precisely as possible in order to spread more and more in Western Europe.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Ring
- Ring EN-UK
- Ring in Europe
- Countries in Western Europe - Belgium, Portugal, Spain and France
- Chosen distributor for selling Ring products in Western Europe...
- Conclusion
- References
- Digital Marketing: How to Market Your Business Online (English) Book 2019..............
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This coursework focuses on the company "Ring" and its potential for market expansion in Western Europe. The primary objective is to identify suitable countries for Ring's distribution network and explore strategic partnerships to facilitate a successful entry into the European market.
- Market analysis and selection of target countries in Western Europe based on factors such as crime rates, GDP, and market potential.
- Identification of potential distributors and partners for Ring products in the chosen countries.
- Strategic considerations for successful market entry and expansion, focusing on leveraging existing brand recognition and financial resources.
- Examination of the effectiveness of Ring's security products in reducing crime rates and enhancing home security.
- Assessment of the potential impact of Ring's expansion on the European security market.
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter provides an overview of the company "Ring," its history, and its mission to reduce crime through innovative home security products. It outlines the scope of the coursework, focusing on Ring's potential market expansion into Western Europe.
- Ring: This chapter delves deeper into the company's origins, its acquisition by Amazon in 2018, and its current product portfolio, which includes video doorbells, security cameras, and alarm systems. It highlights Ring's commitment to affordability and accessibility, making its products suitable for a wide range of households and businesses.
- Ring in Europe: This chapter explores the strategic considerations for Ring's expansion into Europe, focusing on the importance of selecting the right countries for market entry. It emphasizes the criteria of affordability, GDP, and crime rates as key factors influencing the decision-making process.
- Countries in Western Europe - Belgium, Portugal, Spain and France: This chapter presents a detailed analysis of four specific Western European countries: Belgium, Portugal, Spain, and France. It uses data on crime rates, particularly robberies per 100,000 inhabitants, to justify the selection of these countries as potential target markets for Ring.
Schlüsselwörter (Keywords)
This coursework centers on the concepts of market expansion, international marketing, home security, crime prevention, and strategic partnerships. Key terms include Ring, video doorbell, security cameras, alarm systems, crime rates, GDP, market potential, distributor, and partner.
- Citation du texte
- Eric Carstensen (Auteur), 2020, The home security company "Ring". Entry in the market of western Europe, Munich, GRIN Verlag, https://www.grin.com/document/1168801
