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Chancen und Risiken von Efficient Consumer Response aus Herstellersicht

Name: Chancen und Risiken von Efficient Consumer Response aus Herstellersicht
Price: 17.95 EUR
Availability: InStock
Author: Michelle Gluender
ISBN: 9783346589743

Seminar Paper, 2019

19 Pages, Grade: 1,7

Michelle Gluender (Author)

Excerpt

Inhaltsverzeichnis

1 Einleitung

2 Grundlagen
2.1 Definition Efficient Consumer Response
2.2 Definition Wertschöpfungskette
2.3 Basisstrategien des Efficient Consumer Response

3 Supply Side
3.1 Supply Chain Management
3.2 Efficient Replenishment
3.3 Cross Docking
3.4 Efficient Administration

4 Demand Side
4.1 Category Management
4.2 Efficient Store Assortment
4.3 Efficient Promotions
4.4 Efficient Product Introduction

5 Fazit: Chancen und Risiken von Efficient Consumer Response aus Herstellersicht

Literaturverzeichnis.

Excerpt out of 19 pages

Details

Title: Chancen und Risiken von Efficient Consumer Response aus Herstellersicht
College: University of Applied Sciences Essen
Course: Vertriebsmanagement
Grade: 1,7
Author: Michelle Gluender (Author)
Year: 2019
Pages: 19
Catalog Number: V1170742
ISBN (eBook): 9783346589736
ISBN (Book): 9783346589743
Language: German
Keywords: Vertriebsmanagement, Efficient Consumer Response, Vertrieb, Category Management, Wertschöpfungskette, Efficient Replenishment, ECR-System, Cross Docking, Point of Sale, Supply Chain, Vendor Management, BWL

Quote paper: Michelle Gluender (Author), 2019, Chancen und Risiken von Efficient Consumer Response aus Herstellersicht, Munich, GRIN Verlag, https://www.grin.com/document/1170742

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