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Customers Acquisition and Advertising Instruments. How does Zott acquire Children as New Customers in Vietnam?

Name: Customers Acquisition and Advertising Instruments. How does Zott acquire Children as New Customers in Vietnam?
Price: 17.95 EUR
Availability: InStock
Author: Felix Töpfer
ISBN: 9783346601193

Term Paper, 2020

19 Pages, Grade: 1,7

Felix Töpfer (Author)

Excerpt

1 An intercontinental dairy company

2 Advantageous market on the other side of the world
2.1 Openness to the world as a door opener
2.2 Trends in milk consumption
2.3 German production – a flagship in Vietnam

3 Advertising strategy
3.1 Investigation of the commercials
3.2 Critical consideration of advertising
3.3 Impact of advertising to children
3.4 Importance of mascots for advertising strategy

4 Conclusion and verification of the hypotheses

5 Source list

6 List of figures

Excerpt out of 19 pages

Details

Title: Customers Acquisition and Advertising Instruments. How does Zott acquire Children as New Customers in Vietnam?
College: University of Applied Sciences Merseburg
Grade: 1,7
Author: Felix Töpfer (Author)
Year: 2020
Pages: 19
Catalog Number: V1177332
ISBN (eBook): 9783346601186
ISBN (Book): 9783346601193
Language: English
Keywords: customers, acquisition, advertising, instruments, zott, children, vietnam

Quote paper: Felix Töpfer (Author), 2020, Customers Acquisition and Advertising Instruments. How does Zott acquire Children as New Customers in Vietnam?, Munich, GRIN Verlag, https://www.grin.com/document/1177332

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