Sustainability is a topic that is mentioned in connection with almost all industries today as a criterion for responsible action and future viability. Particularly in the retail sector, companies are constantly observed, assessed, and put under pressure to act due to their direct contact with end customers. At the same time, however, the retail sector is also in a powerful position and, as an intermediary between consumers and suppliers, can strongly influence and accelerate changes in the industry.
The following essay begins with an overview of what sustainability means and what role it plays for primarily profit-oriented companies. Then, the importance of sustainability specifically in the retail sector and its supply chain will be discussed before the role of the retailer and its options for action are examined.
Inhaltsverzeichnis (Table of Contents)
- INTRODUCTION
- ABOUT SUSTAINABILITY
- SUSTAINABILITY IN RETAILING..
- ROLE OF THE RETAILER IN THE SUPPLY CHAIN
- LEVERAGING THE ROLE OF THE RETAILER
- CONCLUSION.
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This essay examines the concept of sustainability in the context of retail marketing, focusing on the role of retailers in promoting sustainable practices throughout the supply chain. The essay explores the importance of balancing economic, environmental, and social factors for both retailers and consumers.
- The definition and implications of sustainability in a business context
- The role of retailers in promoting sustainable practices in the supply chain
- The influence of consumer awareness and expectations on sustainability in retail
- The challenges and opportunities associated with achieving sustainable retail practices
- The importance of considering long-term perspectives and aligning financial goals with sustainability initiatives
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This introductory chapter establishes the context for the essay by outlining the importance of sustainability in today's business environment, particularly in the retail sector. The chapter highlights the role of retailers as intermediaries between consumers and suppliers, and the potential for them to influence and accelerate changes in the industry.
- About Sustainability: This chapter explores the concept of sustainability in a more holistic manner, introducing the triple bottom line framework that emphasizes the balance between economic, environmental, and social impact. The chapter also discusses various measurement methods and the importance of setting specific targets for each dimension of sustainability.
- Sustainability in Retailing: This chapter delves into the specific implications of sustainability in the retail industry, emphasizing the increasing consumer awareness of environmental and social issues. The chapter explores the need for retailers to address sustainability throughout their supply chain, from production to consumption, and the potential for brand positioning based on sustainable values.
- Role of the Retailer in the Supply Chain: This chapter examines the critical position of retailers within the supply chain, bridging the gap between suppliers and end customers. The chapter highlights the importance of collaborative efforts from all parties involved in promoting sustainable practices, including consumer behavior change.
Schlüsselwörter (Keywords)
Sustainability, retail marketing, supply chain, triple bottom line, environmental impact, social impact, consumer awareness, brand positioning, circular economy, e-commerce, sustainable practices.
- Citar trabajo
- Lars Bucher (Autor), 2021, Sustainability in the Field of Retailing, Múnich, GRIN Verlag, https://www.grin.com/document/1191418
