Extracto
Table of Contents
1 Introduction
2 Marketing Plan
2.1 Self-Analysis of the Retail Company ALDI
2.1.1 Key Features of the Business Model
2.1.2 SWOT Analysis
2.2 Situation Audit of the Finnish Grocery Market
2.2.1 Market
2.2.2 Competition
2.2.3 Environmental Factors
2.3 Retail Marketing Strategy to enter the Finnish Market
2.3.1 Target Market
2.3.2 Retail Offering
2.3.3 Competitive Advantage
References
Final del extracto de 14 páginas
- Citar trabajo
- Lars Bucher (Autor), 2021, Marketing Plan ALDI. Entry into the Finnish Grocery Retail Market, Múnich, GRIN Verlag, https://www.grin.com/document/1191422
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