Leseprobe
Table of contents
Table of Figures
List of abbreviations
1. Introduction
1.1 Objective of this term paper
1.2 Structure of the term paper
2. The definition and role of e-commerce
2.1 The definition of e-business
2.2 E-commerce classification
3. The definition and history of Amazon
4. The development, conditions and the shipping fees of the marketplace on Amazon
5. Measures for greater reach on Amazon as well as successful commerce
5.1 The role of the product detail page and Retail Readiness
5.2 The requirements for the title on the detail page and its implications
5.3 Visual attention
5.4 The influence of videos on customers
5.5 Bullet points as a decisive building block for success on Amazon
5.6 Keywords
6. Conclusion
Bibliography
Ende der Leseprobe aus 21 Seiten
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- Anastazia Spajic (Autor:in), 2021, E-Commerce with Amazon. Helpful Measures for Achieving Successful Commerce and Increasing Reach, München, GRIN Verlag, https://www.grin.com/document/1191854
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